Becks is new beverage partner

AB InBev becomes new beverage partner and premium partner of FSV Frankfurt.

The brewery group AB InBev has been the new beverage partner and premium partner of FSV Frankfurt since July 1, 2024. FSV and AB InBev have agreed a long-term partnership. In future, fans at the PSD Bank Arena can look forward to Beck’s, Spaten Hell, the international premium lager Corona and Franziskaner.

“We are delighted to have found a partner in FSV, a club that not only plays inspiring soccer, but also lives up to its social responsibility for the Bornheim community and its tradition. This is another reason why we are such a perfect match,” said Sandra Meyer, Field Manager for AB InBev Germany, adding: ”It was important to us to bring an innovative and diverse portfolio to the stadium. We want all stadium visitors to be able to enjoy the well-chilled beer at a match, the taste of which they appreciate so much. Whether it’s Beck’s Pilsener, Spaten Helles or a Corona Extra – in future, the fans can decide.”

Robert Lempka, Managing Director of FSV Frankfurt, added: “We are very proud to have gained the world’s leading brewery group as a beverage partner and premium partner. The outstanding quality of the products and the great commitment of the company have made this step very easy for us. We are looking forward to a great partnership.” Another decisive factor was that AB InBev is considered the market leader in the event sector, both in terms of equipment and service.

AB InBev Germany (Beck’s, Corona, Spaten), with its headquarters in Bremen and three other locations, is a subsidiary of the world’s leading brewing group AB InBev and the second-largest brewery group in the German beer market.